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There is always a desire to get something for nothing, a nice return or reward for loyalty, for instance. This is a popular form of marketing with Bookmakers. The competition for punters is fierce, and Bookmakers will try lucrative rewards for new account users. This will often come in the form of a free bet, the amount of which will be the equivalent to the amount of your initial deposit, or the value of your first bet.

There are always terms and conditions of course, but if you are looking to open a new account, then the rewards can be great. There is nothing wrong with having accounts with different Bookmakers, and it can be a good way to take advantage of other offers which crop up. There are often free bets on special sporting events, and this is another way in which the Bookies compete. All the competition brings benefits to the online punter, for it allows them to take advantage of price comparisons as well as offers of free bets.

Free bets online provided from the very extensive range of services and games encourage to sign up with them. Why sign up without anything when you can get a free bet too ...?
A free bet can be understood as a marketing device used by bookie to get custom from a surfer in future. Each free bet site would ultimately try to make some money out of you. It doesn't mean you can't get anything free, however, free bets requires from you to deposit a chunk of money into an online betting account as a bookie would provide match that deposit with a 'free' allowance equal to deposited money.

By doing this a bookie tries to keep a bettor away from traditional gambling methods like high street bookie. The other reasoning for free bet or periodic promotions is to sign up you as a first time user or to get leverage over their competitors.

But some online bookmakers keep restriction over free bets by deciding over the area a player bet upon. A bookmaker can restrict you for betting on an event far in future and limit you to bet on forthcoming event. This means a bookie wants to get back his money as soon as possible into the rotation. So be aware of the free bet websites online providing multiple options for betting.
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