Read our expert review of Ladbrokes and the assessment of Ladbrokes in all key aspects of online bookmakers
that are essential for a modern, professional and sound online football betting bookmaker.
That includes betting markets offered, odds, their website, in-play (live) betting opportunities, quality of
customer service and promotions.
Ladbrokes could probably stake a claim that they are the biggest sportsbook in the world, especially as they have managed to penetrate south-east Asia. The 'Magic Sign' have a long and illustrious history, starting out in 1902 and creating a massive retail presence before eventually going online. Over 15,000 people are employed across six countries, with Ladbrokes boasting nearly a million online customers. In 2009, Ladbrokes plc reported a net profit of over £1 billion, while they have recently recruited Richard Glynn as CEO to help them capture an increasing percentage of the market share across the globe. This is another company that are listed on the London Stock Exchange, while the sportsbook operation recently left the UK and moved to Gibraltar for tax reasons.
Ladbrokes Review & Ratings
Do Ladbrokes have the best football odds? Certainly not, especially as they have an increasing number of shareholders to be satisfied. In some ways, the company are victims of their own success and their accountability means that the prices aren't hugely competitive. However, you will still see respectable margins from their trading team and the firm are often best price about a number of players on their First Goalscorer and Correct Score market. They will also take reasonably big bets which does not always apply in the case of their competitors.
(out of 10)
There are over thirty sports covered at the Ladbrokes website, who make horse racing their main priority due to the sheer volume of UK betting shops that exist all over the UK. Indeed, the Ladbrokes brand is most synonymous with this sport and you will find the firm offering best odds guaranteed on all UK and Irish racing every day. They also show a lot of live racing, providing customers place a small bet.
Football coverage is also very strong, with leagues from around the globe covered in an expert fashion. For the big soccer matches, you should expect to find roughly forty pre-match markets available and these include offerings such as Goal Crazy, Goal Quatro and how many times will the woodwork be hit. Ladbrokes also create a number of manager and team specials where you can bet on things like the Next Manchester United manager and how many pieces of silverware Chelsea will win next season.
(out of 10)
The Ladbrokes website has recently undergone a facelift, which has improved things a great deal. The red and white branding is there for all to see, while there is a coupon featuring all the upcoming soccer matches on a particular day or week. Alongside each match listing, you can see how much coverage is being afforded to the games. The site loads very quickly and there's never a problem when it comes to locating your selections efficiently, something that's been a criticism in the past.
A number of thumbnails and accompanying editorial are used to promote other sporting events, while Ladbrokes TV provides an excellent way to watch many sporting events live. This firm are one of the few that have a global license with Perform which means that they can show a variety of soccer, tennis and many other sporting events. In addition, their sponsorship of the World Darts Championship gives them exclusive rights.
(out of 10)
In-Play Betting at Ladbrokes
Live betting at Ladbrokes also improved when the website had a facelift, especially as the functionality and customer experience is so vital when it comes to having a successful In-Play console. The latest live odds and markets features on the right-hand side of the homepage or you can alternatively access this section by clicking on the left-hand link.
There is still a lack of dynamism when it comes to In-Play wagering at Ladbrokes, even if the presentation is nice. It's a schoolboy error not to feature the time of a particular sporting event and the changing of the odds is not what you would describe as smooth. Nevertheless, a solid number of live markets are offered for each event covered, so it's a pleasant enough experience.
(out of 10)
Ladbrokes Customer Service
The only FAQ section on the site is devoted to financial betting, which seems strange considering that most customers will be placing a sports bet. However, Ladbrokes do have 24 / 7 customer support available, with the staff very knowledgeable and polite. You can phone them from the UK for free, while there is also an email address provided where you should expect a response within three to four hours.
(out of 10)
Ladbrokes Free Bets & Promotions
There is a Bet £5 Get £20 in free bets offer available for new customers which can be generated by placing a qualifying wager of the same amount.
Once the required bet is settled, you will then be credited with the free bets, although the stake is not included in the returns.
Bet £5 Get £20
Key Terms for Bet 5 get 20:
18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply
New Customer Offers, T&C’s Apply, 18+. Please Gamble Responsibly. See details directly at Ladbrokes.
(out of 10)
Summary of the Ladbrokes Ratings Review
Ladbrokes are a huge company and they have done extremely well to become the most recognised gambling brand in the world. However, bigger does not always mean better and there is certainly room for improvement, especially when it comes to the odds on offer. However, this is a solid and dependable sportsbook where trust and integrity play a big part for customers, while the market range and variety of promotions are especially strong areas.
OVERALL SCORE: 43
(out of 60)
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