Football Betting

Find out about the Bet365 betting review ratings

Bet365 Review

Read our expert review of Bet365 and the assessment of Bet365 in all key aspects of online bookmakers that are essential for a modern, professional and sound online football betting bookmaker. That includes betting markets offered, odds, their website, in-play (live) betting opportunities and quality of customer service.


Bet365 Review and Ratings


This is a company based in Stoke-on-Trent, United Kingdom which now has over 2,000 employees. Established in 1974 by Peter Coates, bet365 started life as a chain of betting shops dotted around the north-west of England, although a telephone betting operation was set up in the late 1990's. It wasn't long before a decision was made to launch and they have now become one of the world's leading online gambling groups. There are over 15 million customers in over 200 countries and bet365 are currently the UK's seventh largest private company.

Bet365 Review & Ratings

Bet365 Odds

You will find very competitive odds when you visit bet365, an operator that prides themselves on offering tight margins on the top soccer leagues. For the Premier League, Champions League, Primera Liga, Serie A and Bundesliga, they will bet to around 105% margin for the match odds, so you will regularly get a stand-out price about a selection of teams for your weekend coupon. Indeed, they are also regularly happy to take on the favourites which indicates that they have a confident bunch of traders working for them.

SCORE: 9 (out of 10)
4.5 stars rating


Bet365 cover over 30 sports at any given time on their website, providing a truly global offering to customers wherever they are based in the world. Naturally, soccer is where you'll find the most extensive coverage, where even the most obscure leagues have the matches priced up and you'll often find many of these covered In-Play too!

For the biggest soccer matches, you can expect to find up to 50 pre-game markets which means you'll get traditional offerings such as correct score, first goalscorer and double chance, along with many Asian Handicap possibilities which actually provide extra value. There are also markets devoted to corners, cards plus a selection of match specials such as a certain player to score a hat-trick.

SCORE: 9 (out of 10)
4.5 stars rating


The website is available in seventeen different languages, with many eastern European options recently added. There has been careful consideration when it comes to the various versions of the bet365 site, particularly for Traditional and Simplified Chinese. This is a fast-loading website which has a clean and organised lay-out, something which allows the user to easily navigate their way to their chosen pages.

In the past twelve months, there have been a number of changes, with In-Play betting. It's well worth visiting the 'EXTRA' section, where you can find a list of all bet365's latest promotions, along with the latest live events schedule . They also provide a mobile application and there is a detailed statistics section which can help with that all-important research before placing a bet.

SCORE: 10 (out of 10)
5 stars rating

In-Play Betting at Bet365

In our opinion, bet365 are the kings of In-Play betting and this is for two reasons. Firstly, they provide outstanding coverage when it comes to live markets. You will rarely visit bet365 and not find an In-Play betting opportunity available. At the time of writing on a Monday morning, they have two soccer matches, five tennis games, along with netball, horse racing and rugby league opportunities available.

Indeed, bet365 devote an entire section to their In-Play betting (available alongside the other products in the top horizontal menu). It's a dynamic offering which uses push technology to provide up-to-date odds which refresh in real time. You should expect between 20 and 30 In-Play markets for a soccer match.

SCORE: 10 (out of 10)
5 stars rating

Bet365 Customer Service

This is another category where bet365 score highly. There are a variety of ways in which customer support can be contacted and they have also created a range of FAQ's so you might not even have to get in touch. We find the best method of contact is Live Chat which is highly responsive, although web messaging, email and telephone are also good methods. Bet365 provide 24/7 customer support and there are a selection of freephone numbers available.

SCORE: 9 (out of 10)
4.5 stars rating

Summary of the Bet365 Ratings Review

This is a bookmaker who scored highly for all categories. Indeed, it's hard to describe their best quality, although the In-Play betting is probably the area which set bet365 apart from the competition. The odds are highly competitive, the market range is extensive and they are setting the benchmark in the industry right now.

OVERALL SCORE: 55 (out of 60)
5 stars rating

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